In a country where chicken is a staple food, it’s good to know that our favorite chicken brand has taken steps to provide us with healthy products and cares to create a lasting, positive impact on the environment at the same time.
Bounty Fresh, being true to its brand promise “grown farmfresh”, ensures it doesn’t use hormones and steroids on their poultry products even as they constantly find ways to make their products affordable, available, and accessible to every Filipino family. More importantly now during the COVID-19 pandemic we have been battling with since 2019.
During the first ECQ in March 2020, Bounty tasked an internal task force to launch the online ordering site within one (1) week to bring chicken products closer to consumers despite the strict lockdown restrictions brought about by ECQ.
As shared by Mr. Carl Chung, a member of the task force, “Through the Meat Market (https://themeatmarket.ph/), one can easily buy a whole chicken, chicken cut-ups, marinated, and breaded chicken products that have become a vital part of our everyday meals without leaving our homes. Talk about staying safe and well-nourished,” said Chung.
To make Bounty Fresh chicken products more sustainable, the brand has shifted to renewable energy (RE) for its source of power in its poultry farms and facilities, including geothermal power which is ideal because of its reliability and stability.
Geothermal is clean and reliable alternative energy and can provide an uninterrupted source of power 24/7 or what the Energy Development Corporation (EDC), the country’s leading provider and 100% RE company, refers to as Geo 24/7.
“We believe that our country is rich in natural resources, which should be used for the benefit of our kapwa Filipinos. Switching to renewable energy not only helps create a greener future, it also realizes the ambition of a developed and self-sustainable Philippines,” added Chung.
Bounty envisions bringing happiness to families through life’s bounty, and this means taking care of stakeholders and communities to ensure long-term sustainable growth and prosperity, which is very much in line with EDC’s vision of a regenerative future.
To be regenerative is to go beyond sustaining the destructive environmental path that we are on and do business in a way that creates an exponential positive impact on the planet and society.
As EDC remains faithful to achieving this mission of going beyond its needs and elevating its partners, communities, and employees to a better future that’s powered by clean energy, so is Bounty in its goal to protect and develop our nation’s resources for the betterment of the country and to contribute to the economy’s growth and the enrichment of the quality of life of many Filipinos.
So, the next time you eat your favorite Bounty Fresh chicken dish—whether it’s crispy fried chicken or that signature chicken adobo—keep in mind that it doesn’t only nourish you. It also helps you protect Mother Earth.
EDC, First Gen Corporation’s 100% RE subsidiary, has over 1,480MW total installed capacity that accounts for 20% percent of the country’s total installed RE capacity. Its 1,181MW geothermal portfolio accounts for 62 percent of the country’s total installed geothermal capacity and has put the Philippines on the map as the 3rd largest geothermal producer in the world. ##